Noctova’s founder, Barry Seidel, has roots that run deep in the home furnishings industry. Starting in the late ‘80s, he began working as a retail sales associate for a few of the major furniture and mattress retailers in the Saint Louis area.
This experience segued to twelve years as a manufacturer representative where he experienced rapid success not only working with retailers but also in product development for both furniture and mattresses.
After years of traveling, managing both regional and national accounts, Barry and his business partner and wife Valerie, decided to simplify their life and open a mattress specialty store near their home in the Saint Louis Metro Area.
This business plan of simplification failed miserably. Within a few short years, the company had grown to 13 retail stores and 40 employees with a focus on wholesale distribution. 70% of the products sold through these retail stores are by Barry's proprietary development.
Recognizing a lack of quality for price in the memory foam marketplace, Barry saw a way to bring value to the consumer. After experiencing great success developing product through domestic manufacturers, it became clear that the next move was global sourcing. Barry was fortunate enough to partner with the #1 memory foam factory in China, rated not only by volume but quality as well.
The priority was to keep the customer’s best interest in mind. The mantra soon became:
Price + Quality = Value
What Makes Noctova Different
Better price, better quality, better value.
Every product by Noctova Sleep is built with CertiPur-US® tested and certified foams, and fabrics that meet or exceed the Oeko Tex Standard 100 for Confidence in Textiles. Noctova Sleep is proud to utilize components that lessen our environmental impact without sacrificing the quality and luxury our customers deserve.
Do you have questions?
Our mattresses, covers and pillows contain the most advanced materials on the market. We believe utilizing new technology in our products will help improve sleep quality.
Comfort & Support
We work hard to develop mattresses that provide proper weight distribution to help relieve pressure points. The innovative high resilience core and gel-infused memory foam help you wake up refreshed.
It can be very uncomfortable to wake up feeling hot and sweaty. So we use materials that help you stay cool, like gel cooling agents and fabrics that reduce moisture and body heat.
Don’t suffer from your allergies while you sleep. All of our mattress covers have been designed to provide protection from dust mites and other allergens.